The other day I spoke with an agency owner who told me that they aren’t “doing new business” right now because they had just closed a large account. Some readers will understand immediately why..
The other day I spoke with an agency owner who told me that they aren’t “doing new business” right now because they had just closed a large account. Some readers will understand immediately why..
Topics: Agency New Business
According to a new analysis of nearly 600 case studies in the Institute of Practitioners in Advertising (IPA)’s databank, the effectiveness of creatively-awarded campaigns is at its lowest level in..
Topics: Agency New Business
This is the second post from my interview with Chris Shumaker, former CMO of The Martin Agency, FCB Worldwide, Publicis USA, and Grey NA. In it, Chris generously shares his insider insights about..
Topics: Insider, Agency New Business, RFPs & Pitching
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