It’s no big news that small agencies are winning in the current advertising ecosystem. Neither is it a huge secret why they are winning. But how should agencies—of any size—factor this trend into..
It’s no big news that small agencies are winning in the current advertising ecosystem. Neither is it a huge secret why they are winning. But how should agencies—of any size—factor this trend into..
Topics: Agency New Business
Reading through the latest industry news, I noticed that one word came up more than usual: procurement. First, the Audi ad pitch dominated headlines as their agency-client relationship fell victim..
Topics: Agency New Business, RFPs & Pitching
When is the optimal time to invest in agency new business? Would you be surprised to learn it’s when your agency is already doing well? That’s when an agency is best-positioned to gain the most..
Topics: Insider, Agency New Business