After seeing Amazon’s success, retailers like Walmart and Target are taking advantage of their unique access to first-party customer data, creating data-driven media businesses positioned as..
After seeing Amazon’s success, retailers like Walmart and Target are taking advantage of their unique access to first-party customer data, creating data-driven media businesses positioned as..
Topics: Agency New Business
The other day I spoke with an agency owner who told me that they aren’t “doing new business” right now because they had just closed a large account. Some readers will understand immediately why..
Topics: Agency New Business
According to a new analysis of nearly 600 case studies in the Institute of Practitioners in Advertising (IPA)’s databank, the effectiveness of creatively-awarded campaigns is at its lowest level in..
Topics: Agency New Business
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