I recently had the opportunity to interview Chris Shumaker, former CMO of the Martin Agency, FCB Worldwide, Publicis USA, and Grey NA. Chris has a wealth of knowledge about the RFP and RFI process,..
I recently had the opportunity to interview Chris Shumaker, former CMO of the Martin Agency, FCB Worldwide, Publicis USA, and Grey NA. Chris has a wealth of knowledge about the RFP and RFI process,..
Topics: Insider, RFPs & Pitching
The RFP process (along with pitching) for agency new business has been widely debated and criticized for years. We’ve written about it here and here.
Recently, the inadequacies of the RFP, review,..
Topics: Agency New Business, RFPs & Pitching
This year is off to a big start for media agencies. Last week, The Drum reported that $10 billion worth of media business was already under review (based on ID Comms estimates). Brian Wieser of..
Topics: RFPs & Pitching
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