The RFP process (along with pitching) for agency new business has been widely debated and criticized for years. We’ve written about it here and here.
Recently, the inadequacies of the RFP, review,..
The RFP process (along with pitching) for agency new business has been widely debated and criticized for years. We’ve written about it here and here.
Recently, the inadequacies of the RFP, review,..
Topics: Agency New Business, RFPs & Pitching
This year is off to a big start for media agencies. Last week, The Drum reported that $10 billion worth of media business was already under review (based on ID Comms estimates). Brian Wieser of..
Topics: RFPs & Pitching
Editor’s note: This is the fourth and final post from our interview with Ken Robinson, co-founder of Ark Advisors, the nation’s #1 ranked expert in helping marketers and procurement executives..
Topics: Insider, RFPs & Pitching