Reading through the latest industry news, I noticed that one word came up more than usual: procurement. First, the Audi ad pitch dominated headlines as their agency-client relationship fell victim..
Reading through the latest industry news, I noticed that one word came up more than usual: procurement. First, the Audi ad pitch dominated headlines as their agency-client relationship fell victim..
Topics: Agency New Business, RFPs & Pitching
I recently had the opportunity to interview Chris Shumaker, former CMO of the Martin Agency, FCB Worldwide, Publicis USA, and Grey NA. Chris has a wealth of knowledge about the RFP and RFI process,..
Topics: Insider, RFPs & Pitching
The RFP process (along with pitching) for agency new business has been widely debated and criticized for years. We’ve written about it here and here.
Recently, the inadequacies of the RFP, review,..
Topics: Agency New Business, RFPs & Pitching
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