Agency New Business Blog | The Duval Partnership

Mark Duval

Mark Duval is the Founder and President of the Duval Partnership, a full-service sales organization working exclusively with agencies. The Duval Partnership helps agencies acquire new business through the creation and implementation of customized, strategic sales solutions.

How An Agency Brand Audit Can Supercharge New Business

Posted by Mark Duval on Oct 31, 2019 8:30:23 AM

A few years back, I partnered with Julie Halpin Anderson, a strategist for Next Step Strategic Services, on a post about brand audits. It explored why agencies tend to struggle with their own..

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Topics: Agency New Business

Even “Full Service” Agencies Specialize: Here’s Why

Posted by Mark Duval on Oct 24, 2019 8:16:58 AM

As promised, I’m drilling down further on the positioning of the “full service”-classified agencies from Adweek’s list of the 100 Fastest-Growing Agencies.

I tracked positioning on the agency..

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Topics: Agency New Business

My Agency Has to Have a Niche To Be More Successful...Right?

Posted by Mark Duval on Oct 17, 2019 8:19:24 AM

Does your agency need to specialize? That’s a question I’ve been revisiting lately. A surprising 60 percent of AdWeek’s 100 Fastest-Growing Agencies are classified as “full service.” If so many of..

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Topics: Agency New Business