Agency New Business Blog | The Duval Partnership

Mark Duval

Mark Duval is the Founder and President of the Duval Partnership, a full-service sales organization working exclusively with agencies. The Duval Partnership helps agencies acquire new business through the creation and implementation of customized, strategic sales solutions.

What You Need To Know About Agency Taglines

Posted by Mark Duval on May 16, 2019 6:30:00 AM

I’ve been exploring trends in how agencies are using taglines from a positioning standpoint. Despite lengthy published lists of agency taglines (like this one), many agencies today seem to reject..

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Topics: Agency New Business

Rethink Your Agency’s Approach to RFIs & RFPs

Posted by Mark Duval on May 9, 2019 6:15:00 AM

I recently had the opportunity to interview Chris Shumaker, former CMO of the Martin Agency, FCB Worldwide, Publicis USA, and Grey NA. Chris has a wealth of knowledge about the RFP and RFI process,..

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Topics: Insider, RFPs & Pitching

What You Need to Know About Good Agency “About Us” Pages

Posted by Mark Duval on Apr 25, 2019 6:31:00 AM

The About Us page is typically the second most visited page on a website — after the homepage — making it a high priority for agency new business purposes. No matter where you connect with your..

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Topics: Agency New Business