Each week there are more new articles about diversity (or lack thereof) in the advertising industry. There are so many different ways to slice this topic, including tips to improve your agency’s..
Each week there are more new articles about diversity (or lack thereof) in the advertising industry. There are so many different ways to slice this topic, including tips to improve your agency’s..
Topics: Agency New Business
Recently I wrote about marketers’ expectations of agencies now and going forward, which focused largely on developing sharper data and technology capabilities. In 2018, it's a given that agencies..
Topics: Agency New Business
The RFP process (along with pitching) for agency new business has been widely debated and criticized for years. We’ve written about it here and here.
Recently, the inadequacies of the RFP, review,..
Topics: Agency New Business, RFPs & Pitching