The Agency New Business Blog

After reviewing tons of articles published in the past few months about the state of the ad industry and specifically its financial health, I’m going to sum it up in just a fraction of the space..

One of the most significant ad industry events of 2018 to date has been Martin Sorrell’s departure from WPP. That has opened up discussions about what it means for the future of big holding..

I’m going to be honest here. In the past few years, I’ve started to question the conventional wisdom that blogging is a necessity for agency new business. By no means have I written it off, but how..