I often write about changes in the ad industry: changing agency models, changes in approach to the RFP and pitching, how agencies can evolve to meet the new needs and expectations of today’s..
I often write about changes in the ad industry: changing agency models, changes in approach to the RFP and pitching, how agencies can evolve to meet the new needs and expectations of today’s..
Topics: Agency New Business
Let’s consider accuracy in agency positioning. Why is it important? How can you tell if your positioning comes across as authentic? And what does it cost you when it doesn’t ring true?
Keep in mind..
Topics: Agency New Business
How many directories is your agency listed on? Have you been meaning to get listed, but don’t want to pay for it, or just not sure where to start with so many options?
Good news; we’ve created a..
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