Agency New Business Blog | The Duval Partnership

Mark Duval

Mark Duval is the Founder and President of the Duval Partnership, a full-service sales organization working exclusively with agencies. The Duval Partnership helps agencies acquire new business through the creation and implementation of customized, strategic sales solutions.

Max Lenderman on the Evolution of Experiential Marketing

Posted by Mark Duval on Aug 9, 2018 7:03:06 AM

Editor’s note: This interview has been edited for clarity and length.

This is the first of three blog posts from Mark Duval’s interview with Max Lenderman, CEO & Founder of School. This part..

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Topics: Insider

Holding Companies and the Agency Model of the Future

Posted by Mark Duval on Aug 2, 2018 12:05:53 PM

One of the most significant ad industry events of 2018 to date has been Martin Sorrell’s departure from WPP. That has opened up discussions about what it means for the future of big holding..

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Topics: Agency New Business

Improve Prospect Qualification To Boost Agency Close Rate

Posted by Mark Duval on Jul 26, 2018 6:15:00 AM

The scenario: two agencies in the same niche; both equally capable of producing quality creative. One of them has a great new business close rate and the other has a mediocre close rate. The one..

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Topics: Biz Development Prospects & Lead Generation, Agency Sales Tips